About Us - Our Mission for Better Bone Health
I first discovered OsteoStrong through a book called Life Force by Tony Robbins. The book discusses advancements in medical technologies that are making significant impacts on people’s lives. What spoke to me the most was the idea of building strength for longevity and to not underestimate what we are capable of. We really can be strong into our 90’s and beyond.
I am almost 50, and as a lifelong athlete and adventure racer, I have felt the shift in my strength and endurance and I wasn’t happy about it. I decided that I was going to try OsteoStrong for myself. When I went to the website I discovered 2 things. First, there wasn’t an OsteoStrong in WI and second, it was a franchise. I was instantly excited because I had been exploring starting my own business, including other franchises. I filled out an application on the spot. The timing for this was fateful.
I spent 25+ years in corporate America, with many of those years being absolutely wonderful, but in my last 7 or so years of corporate leadership I saw a significant decline in corporations taking care of the only real thing that matters: our people. After leaving a job of 20 years, I spent another 5 years trying to find a people focused organization and I just couldn’t find a culture that truly matched my values as a people-first leader.
OsteoStrong has provided me one of the greatest opportunities of my career - the chance to help people make a significant change in their lives to be stronger, pain free, and happier. In our first couple of years, I have seen this come to fruition and I could not be happier. Our members are genuinely wonderful people, all working toward better health, and I am honored to be part of the their lives and the OsteoStrong movement.
A special thanks goes to my lovely wife Danielle. Her support throughout this endeavor has been nothing short of amazing.
-Ben Rolfs, Founder/Owner
As an OsteoStrong owner, I get to bring together everything that matters most to me. With a strong business background and an entrepreneurial mindset, I was drawn to a model that’s both impactful and sustainable. My lifelong passion for health, wellness, and athletics made OsteoStrong a natural fit, especially because it focuses on building strength from the inside out. Just as important, owning a local OsteoStrong location allows me to stay rooted in my community and close to my family—without constant travel—while helping people of all ages live stronger, more confident lives. For me, OsteoStrong isn’t just a business; it’s a way to serve, lead, and make a lasting difference in the community I call home.
-Mike Schmidt, Owner
Disclaimer
© 2024 OsteoStrong® Wisconsin, is licensed for use by OsteoStrong® Franchising, LLC.
** No physical exercise is 100% safe, and neither is OsteoStrong. OsteoStrong provides a unique way to emulate high-impact force loading to achieve osteogenic loading, without the high impact. Although not 100% safe, OsteoStrong is significantly safer than attempting high-impact force. OsteoStrong members have reported improved bone density, balance, strength, joint pain, and HbA1c. Results may vary. Consult your doctor. Statements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition. OsteoStrong centers are independently owned and managed. The OsteoStrong Scientific Advisor obtained his PhD from Rushmore University, certified/accredited to UK National Standards, but whose accreditation is not recognized in some jurisdictions. All rights reserved.

